Paid apps can and do attract a sizeable and loyal audience—some in the productivity, business and navigation categories, for example—but that is a declining percentage of the marketplace. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.
In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas.
Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends. Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend.
Now that more than half of all iPhone users have downloaded and perhaps even figured out iOS 7, users are busy re-downloading their favorite apps. Many of those apps have been substantially re-written for the new operating system, a process that costs time and money. The chances they will pay for an app a second time are slim. Marco Arment, who made Instapaper, which allows its users to save articles for later reading, argues that mobile developers need to re-think how they make money off their apps.
Arment found that people were more willing to pay for Instapaper after he killed a free version he had published for people to try it. And the competition is immense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice.
People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me.
If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come.
While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location.
This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses. In many ways, this graph mirrors what we saw previously.
As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India.
Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward. This is encouraging for anyone who has a mobile app or plans to build one.
So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective.
Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month.
Global Downloads People all over the world are using smartphones and tablets. Free vs. The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps.
I expect to see these trends continue in Desktop is trailing further behind, accounting for 34 percent of time spent, while mobile web is another 9 percent. The use of mobile apps to engage with digital media is even higher among younger users. Not surprisingly, that percentage drops steadily the older the user, with just 27 percent of seniors 65 and older spending their digital media time in smartphone apps, for instance.
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